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The Textile Magazine
DECEMBER 2011
international markets.
The company has six manufac-
turing units, in Barnala (Punjab)
and Budni (Madhya Pradesh), with
state-of-the-art manufacturing facil-
ities (ring spinning, carding, comb-
ing, open ended spinning and yarn
dying). The product range services
the needs of the fashion sector and
knitting, weaving, denim, hosiery,
shirting and suiting industries.
Tridents’ terry towel and towelling
product range comprise piece-dyed
dobbies, yarn-dyed, single and dou-
ble jacquards, unidyed jacquards,
yarn-dyed stripes, weft inserts and
checks, terry and velour finish,
beach towels, bath
sheets, bath towels,
hand towels, guest
towels, face fringes
and bath mats.
In 2010-11, the
company could in-
crease sales from
91.3 million pieces
of towel to 105.2
million pieces and
increased
sales
from 309 MT of
greigh towel in
2009-10 to 1795
MT. The company
has introduced and
trademarked a new product by the
“Air Rich” TM in the US market
and has commenced test marketing
in Japan through a local collabora-
tion.
The company continuously under-
took product enhancements to wid-
en acceptance. It won various global
awards for superior product quality,
including the JC Penney Award for
‘Best Quality for Home’ and the JC
Penney Innovation Award.
In the yarn segment the company
manufactures 100 per cent cotton,
blended, special open-end, organic
cotton, core spun, eli-twist, com-
pact, slub-yarn and specialised yarn
comprising gassed mercerised, wa-
ter soluble, air rich, bamboo/cotton,
corn cotton blended and 100 per
cent dyed yarn.
Trident augmented per MT reali-
corporate news