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The Textile Magazine
DECEMBER 2011
ing plant at the same
location with 35 new
texturising machines
in about 90 days and
restarted production
on November 24,
2007. This record
performance
was
made possible with
the commissioning
of nearly 2,000 peo-
ple through separate
contractors simulta-
neously and the am-
ple support from the
business associates.
From the current 92,
by the end of March
2012 Alok will have
a total of 140 textur-
ising machines, pro-
ducing 1,70,000 tons
of texturised yarn
per annum, making
it the largest capacity
in the industry.
In 2001, Alok was
amongst the first to
invest under the Technology Up-
gradation Fund Scheme (TUFS)
where 5 per cent interest subsidy is
available on eligible loans. Since the
abolition of textile quotas in global
trade in January 2005, Alok has in-
vested over Rs. 9,000 cores (about
$2 billion) in seven years, perhaps
the largest capex in the Indian textile
industry. It is also the largest benefi-
ciary of TUFS loans in the country
with Rs. 2,592 crores outstanding as
at March 31, 2011.
The quotas regime in global tex-
tile trade was ended in December
2004. Global textile trade is expect-
ed to grow at a CAGR of 5 per cent
to $1,000 billion by 2020 from its
present size of about $600 billion.
The total Indian textile trade during
the same period is likely to increase
at a CAGR of 11 per cent to reach
220 billion (domestic $140 billion &
exports $80 billion) from its present
size of about $78 billion (domestic
$52 billion & exports $26 billion).
Alok has also made investments
towards diversifying. It has extend-
ed its textiles business to overseas
centres by acquiring Mileta, a Czech
Republic-based integrated textiles
player. There are investments in the
retail business in India and in the
UK. In India, through its subsidi-
aries, the company
is actively devel-
oping its retail for-
mat ‘H&A’ Stores,
while in the UK it
operates the ‘Store
Twenty One’ outlets
through its associate
Grabal Alok Impex
Ltd. In addition, the
company has made
investments in the
real estate business
too.
In fashion wear
fabrics, Alok pro-
duces a wide range
in both knits and
wovens.
Fabric
types include twills,
voiles,
cambrics,
poplins, Lycra pop-
lins gabardines, jac-
quard, satins, matte,
canvases, butta dob-
by, lawn, yarn dyed
and many more.
There are several
distribution channels through which
the company caters to specified
target customer groups. The direct
customers include Indian exporters
or converters in other countries, do-
mestic garment manufacturers, re-
tailers and traders, and institutional
sales.
Within fashion-wear, the compa-
ny is focusing on yarn dyed fabrics
used for fashionable shirting and
high end women’s wear that com-
mand premium prices in the mar-
ket. Alok has a capacity to produce
5,000 tpa of dyed yarn, which is be-
ing further expanded. The company
also plans to make yarn dyed fabric
GEneration next: Mr. Niraj D. Jiwrajka, flanked by
Mr. Alok A. Jiwrajka, (left) and Mr. Varun S. Jiwrajka
cover story