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The Textile Magazine
DECEMBER 2011
Bodal Chemicals’
aggressive
marketing approach pays
dyes
&
chemicals
The company’s huge motivation is the ability to
use its products in the most optimum way, and it has
made it to lead from one partnership firm to a well
established Limited Company. The year 1994 saw
the conversion of the partnership firm to a private
limited company with the change in name to Bodal
Chemicals Pvt. Ltd.
About 17 years back the company started produc-
ing vinyl sulphone in a small way, and with the pas-
sage of time and with the foresight of the main per-
son instrumental for its growth, Bodal is producing
25 major dye intermediates with a monthly capacity
of 2000 MT. It has now emerged a supplier of one
of the finest quality of dyes and dyes intermediates.
Dye intermediates R&D at Bodal, in these two
decades, has successfully launched several products
for industries such as textiles, leather, paper, etc. Bo-
dal has made significant strides in the field of dye
intermediates and other related products since incep-
tion.
Strong foot on Vinyl Sulphone Ester had given the
company the strength and competence to go ahead
with forward integration and that gave rise to the
Dyes Division. In order to be more self-reliant and
competitive, Bodal decided to go for backward inte-
gration and thus saw the inception of Basic Chemi-
cals and Sulphur Chemicals Division.
Thanks to forward and backward integration from
the Dye Intermediates Division, the company has
been able to use 50 per cent of its own raw materials
to produce dye intermediates and consumes nearly
60 per cent of raw materials while producing dye-
stuffs.
“Forward and backward integration has been
one of the biggest strengths of Bodal which is the
most integrated Indian dyestuff company”, says Mr.
Bhavin S. Patel, Executive Director.
More than 50 per cent of the production is exported
Bodal Chemicals, formerly known as JK Phrarma,
began operations in 1989 with two enterprising
young men, Suresh Patel and Ramesh Patel, will-
ing to take on the world of chemicals with their
quality offering. And thus began JK Pharma, a
partnership firm with a production capacity of 60
tonnes of vinyl sulphone per annum.
Mr. Bhavin S. Patel, Executive Director
By Ganesh Kalidasan