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The Textile Magazine
August 2012
tion by offering large vol-
umes at competitive prices
with attractive lead times.
Alok, with its vertically
integrated operations and a
varied product basket, offers
itself as an ideal partner for
any brand in the Indian and
overseas markets.
The “Women Empower-
ment Program” started in
2007 has brought about a
social change and given
a productive and stable
workforce. It has made the
division grow by almost 500
per cent since then.
Every individual in the division
is tuned to operate with a market-
ing focus rather than production, as
with a marketing focus one operates
from a position of servicing a client
while with production focus one
operates mainly from a position of
cost. This continues to remain the
company mantra for success.
Polyester & retail
The Polyester Division recorded
sales of Rs. 2,979.22 crores in
2011-12, a growth of 76.48 per
cent over 2010-11. Revenues from
polyester constituted about 33.47
per cent of the overall revenues of
the company.
The CP plants are set up with
state-of-the-art technology from
Chemtex- USA, POY machinery
from Barmag- Germany, FDY
machinery from TMT- Japan, and
Barmag- Germany, and polyester
staple fibre from CTMTC.
With this unique set-up, the com-
pany offers a wide range of prod-
ucts that include POY, DTY, FDY,
polyester chips, cationic yarn and
PSF for diverse applications. The
distinguishing feature of Alok’s
Polyester Division is its focus on
finished products that constitute
almost 70 per cent of its polyester
capacity.
Polyester business is highly vola-
tile in nature on account of large
fluctuations in raw material prices
which are linked with movement
in cotton prices as well as crude oil
and global demand and supply.
Mr. Reshabh Raizada, Chief Ex-
ecutive Officer - Polyester & Retail,
says: “Our objective is to mitigate
this risk effectively and position
ourselves as a dominant player in
the segments that we operate. Our
philosophy is to produce products
with a wide range of applications
at the lowest possible cost in order
to be competitive with the product
quality exceeding global standards
for customer delight. The entire
strategy is to place our volumes in
niche markets globally for a wide
array of specialized applications.
With the launch of PSF in the sec-
ond half of this year, we should be
able to offer a larger product basket
and higher profitability”.
The key initiative of the com-
pany for the current year would be
to place at least 75 per cent of the
company production (which would
be a wide range of products like
dope dyed yarn, cationic yarn, full
dull yarn and micro filament) in
the overseas market where margins
are better. Its large investment in
automation should result in better
product quality with minimal dam-
age and a superior product for the
customer.
“We are confident about the pros-
pects of the Indian textile industry,
and will contribute our part in
making it a reality. The innovation
in polyester in improving its feel
and breathability to provide similar
comfort like cotton should be the
order of the day for the growing
Indian domestic market. We look
forward to the future with quite
optimism”, he adds.
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cover story