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The Textile Magazine
August 2012
and terry towel possess dye-print-
finish capabilities of the highest
order. Being at the end of the final
value chain for finished fabrics, the
company imparts maximum value
addition to the fabrics. The quality
of products is testified to by the fact
that the company is a preferred ven-
dor to blue chip retailers, importers
and brands around the world and in
the domestic market.
Alok has invested
heavily in the process-
ing segment and boasts
of having the highest
processing capacity in
the country. Its process-
ing facilities have the
pride of place not only
for the company but
also for the country.
Says Mr. S.S. Aich,
Chief Executive Officer
- Processing: “With the
most versatile and larg-
est processing capacity,
we are quite naturally
and justifiably proud of
our set-up and aim to turn it into the
best in the world, in terms of pro-
duction, cost and quality. We have
targeted higher productivity with
lower cost of production by intel-
ligent use of our resources and con-
version of fuel from CNG to coal
within the third and fourth quarter
of the current year. In addition to
this, rationalization and develop-
ment of right skills in employees
has also been initiated to tackle
shortage of skilled manpower”.
With strategic focus on value-
added fabrics such as yarn dyed,
technical and specialty fabrics,
Alok will be expanding capacities
in order to capitalize on the op-
portunities available to the Indian
textile industry, as also to better
balance out the integrated set-up of
the company.
Knitting
Mr. Arvind Maurya, Chief Ex-
ecutive Officer - Knits, says: “Last
year was a bit challenging year
as our major markets, USA and
Europe, witnessed slowdown. But,
we believe, challenges do not come
alone, they bring with them oppor-
tunities and glory. Accordingly, we
were able to sight opportunity to
grow our business on the domestic
turf and recorded a growth of 11%
in sales which increased to Rs. 268
crores in 2011-12 as compared to
Rs. 241 crores in 2010-11. Look-
ing at the growing opportunities in
domestic and export markets, we
are increasing our knitting capac-
ity from the current 18,200 tons to
25,000 tons per annum in the cur-
rent fiscal year.”
It would be the company endeav-
or to establish itself as the best and
biggest weft knitted fabric supplier
in the SAARC region by the end of
fiscal 2012-13. The other important
area where it would be focusing
on this year is the technical wear
and sportswear fabric segment. To
support this technical endeavor, it
is setting up a competent and world
class R&D facility.
India is on the threshold of an
exciting new phase of prolonged
growth in textiles with the domes-
tic market also offering sizeable
opportunities. The company goal
would be to make the most of this
situation and position its division as
a preferred / nominated vendor for
global buying houses and retailers
with its quality, cost and delivery
(QCD) parameters.
Embroidery
Mr. Sanjay Bhatt, Chief Execu-
tive Officer - Embroidery, Alok
Industries Ltd., observes: “At our
embroidery plants, we produce
an exquisite range of schiffli and
multi head embroidered products
that impart high value addition to
cover story