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The Textile Magazine
August 2012
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8,901 crores. Operating EBIDTA increased by 40 per
cent to Rs. 2,625 crores, while operating PBT moved up
by 22 per cent to Rs. 762 crores.
This ability to deliver even in difficult times is attribut-
able to Alok’s strategic positioning as an integrated busi-
ness across both the cotton and polyester value chains
catering to diversified global markets.
On the supply side, Alok has integrated production fa-
cilities right from raw material processing to the finished
garment manufacturing for both cotton and polyester.
The market goes through various ups and downs in each
segment of the value chain, and the integrated facilities
help Alok focus on the specific segments that provide the
company with greatest value.
On the demand side, the company continues to pen-
etrate newer markets in terms of geography and prod-
ucts. Today, exports account for close to 34 per cent of
the company’s stand-alone sales, and it has established
strong relationships with leading global brands.
Exports are well diversified with 36 per cent for the
US, 29 per cent in Asia, 18 per cent in South America
and 14 per cent in Europe. The diversification helps de-
risk against local market downturns. Also, the customer
base is well distributed between traders, converters and
Mr. Ashok B. Jiwrajka, Executive Chairman
cover story