Basic HTML Version
48
|
The Textile Magazine
August 2012
Blended fabrics
RSWM manufactures a range of
blended suiting fabrics and has a
significant presence in the domestic
market with its ‘Mayur’ brand. The
company’s process house at Mordi
is fully integrated with weaving and
processing, with an annual capacity
of 10 million metres. The company
has been regularly coming out with
new ranges catering to changing
customer needs.
The company had launched new
ranges with the latest colour pal-
ette like Vivanta, Alberto, Dorma,
Brostal, Domino, Fantum, Anniva
and Old Trafford. The strategy for
branding and innovating to address
the customer needs and preferences
is likely to reap benefits for the com-
pany in the near future.
RSWM has a fully integrated
state-of-the-art denim manufactur-
ing plant at Mordi, with an annual
capacity of 14 million metres of fab-
ric. This project also includes a yarn
spinning facility to aid in maintain-
ing superior quality and higher de-
gree of reliability and client servic-
ing. The facility also has an in-house
small garmenting department to ca-
ter to development of denim apparel
samples for the benefit of customers.
The business is in line with the com-
pany’s strategy to move to higher
value-added segments for a more
broad-based growth in the future.
Manufacturing capacities
RSWM currently has eight manu-
facturing facilities at six locations,
namely, Kharigram, Mandpam,
Banswara, Rishabhdev, Ringas and
Mordi. All these locations are in
Rajasthan and are self-sustainable
units with manufacturing facilities,
captive power generation, utilities
and residential colonies for the staff
and workers. The company also has
its presence in two more locations,
in Tamil Nadu and Pondicherry,
through its subsidiary CTL.
All the plants specialise in produc-
tion of specific product categories
and are capable of producing intra-
segment variants. Ringas, which is
one of the smaller units of the com-
pany, specialises in dyed blended
yarns. The Kharigram plant pro-
duces both dyed and greige blended
yarns. The unit at Mandpam special-
izes in fibre-dyed mélange yarns and
100 per cent cotton dyed yarns. The
Rishabhdev plant produces blended
greige yarn from synthetic fibres.
The Banswara unit, which is one
of the larger facilities, focuses on
blended greige yarns from synthetic
and natural fibres and cotton yarns.
There are two plants located at
Mordi: an integrated unit with a
process house and weaving for
manufacture of blended fabrics and
a fully integrated unit with spinning
and weaving facilities and process
house for manufacture of denim
fabrics.
w
corporate