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The Textile Magazine
August 2012
USTER Fancy Yarn Profile
aids Arvind denim business
case study
“Fancy yarn makes each pair of
jeans look different, and this has
captured the fashion trend to the
point where, today, ‘standard’ den-
im hardly exists. Fancy yarns mean
denim is now a fashion item, rather
than an everyday choice strictly for
informal wear,” says Nitin Chokshi,
Chief Manager, Quality Assurance
(Head-Fibre/Yarn/Fabric-Testing
Lab) within Arvind Ltd. The com-
pany has an yearly output of more
than 40,000 tons and is a large
producer of slub yarn for denim
applications, supplying leading
brands such as Levis, Wrangler,
GAP, Diesel, H&M, Walmart,
Marks & Spencer and J.C. Pen-
ney.
Along the way,
Arvind has
built an out-
standing exper-
tise in the design,
production and
control of fancy yarns
– a fact acknowledged by
the number of other producers
seeking Arvind’s help to improve
their own denim manufacturing
operations. Testing is vital,
Chokshi says, to evaluate the
relationship between cotton
fiber parameters and the slub
creation process for a con-
tinuous and reliable control
of the yarn production proc-
Denim is a big story in India, accounting for about
half of all garment fabric produced in the country.
One of the major players is Arvind, growing its
business in both domestic and international
markets, and the company is clear about the key
factor in its success: the use of quality-controlled
fancy yarn effects to create the must-have
denims the fashion business demands.