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The Textile Magazine
August 2012
change agents
Although some machinery manufacturers have estab-
lished their direct presence, agents continue to play a
very important role and have been responsible for the
success of many global brands in India. Many of the
agents have established strong relationships with their
customers through their strong sales and service support
and there is so much understanding between the two
parties. Machinery manufacturers prefer to work with
agents so far as the agent gives the right attention to the
brand.
As part of our series on successful textile machinery
agents in India, we have featured Mr. B.M. Bindal and
Mr. Anand Agarwalla, Directors of Matex Ltd.
Matex is a renowned name in the marketing of high
end textile machines. The company has been in the
business of selling textile machines for more than 30
years and has obtained an envious position by sheer grit
and the philosophy of putting customers first.
Headquartered in Delhi with branch office in Hy-
derabad, and representatives in Coimbatore, Mumbai
and Bhilwara. Matex represents a large number of
European, Japanese, American and Korean machinery
manufacturers to serve a wide variety of customers
throughout India. The main categories include machine
for spinning, preparatory, weaving, processing of yarn,
The backbone of India’s textile industry is undoubtedly the agents
who represent domestic and global machinery and component
manufacturers. Agents have been the face of machinery and
component manufacturers for many decades now.
Mr. B.M. Bindal, Director
By K. Gopalakrishnan