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The Textile Magazine
APRIL 2012
Special Awards in the Merchant Ex-
porter Category, and one each in the
category of cotton yarn, cotton fab-
rics and cotton made-ups.
The expansion of the scheme of
awards from 1993-94 covered the
Special Gold Trophy for Highest
Global Exports, common to all cat-
egories to honour the single most
meritorious export performer. The
highest award was the Gold Trophy
in all categories, except the Highest
Global Export Award where it is the
Special Gold Trophy.
Release of publication
The highlight of the Awards func-
tion, apart from the Awards presen-
tation, was the release of the first edi-
tion of Texprocil publication titled
“Indian Cotton Home Textiles: An
Evolution of Evergreen Elegance!”.
The product catalogue on Home
Textiles styled as a Coffee Table
Book (with 200 pages, hardbound
and presented in a slip case) was
published by the Council with the
support received under the MAI
Scheme of the Union Ministry Com-
merce & Industry. The book show-
cases the naturalness of evergreen
cotton as it redefines lifestyles, liv-
ing up to its credentials as white
gold with a green heart.
The publication projects India’s
cotton home textiles, made-ups and
furnishings as modern, contempo-
rary lifestyle products, well illus-
trated with world class photography,
styling, concise content writing, ex-
tensive editorial research, excellent
graphic designing, quality paper and
printing.
The hi-tech publication with an
eye on the latest available technolo-
gies has included the Quick Re-
sponse (QR) code that allows easy
access to the directory of Indian cot-
ton home textile exporters. All that
is required is a download of QR-
Apps on a smart phone and the sup-
pliers of home textiles are a ‘click’
away.
Additionally, a large pull-out de-
picts the textile map in India for easy
reference of the international buy-
ers aiming to source home textile
products from the country. A free
multi-media CD accompanying the
book includes a short film on cotton
home textiles from India along with
a product display menu presenting
the gist of the book.
w
Release of the first edition of Texprocil publication titled “Indian Cotton Home Textiles: An
Evolution of Evergreen Elegance”
texprocil meet