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The Textile Magazine
APRIL 2012
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57
Page Industries will introduce a
range of Speedo products, includ-
ing swimwear, water shorts, ap-
parel, equipment and footwear.
While the agreement came into
effect from July 1, 2011, all the
product categories will be avail-
able on the shelves from April
2012.
Mr. Sunder “Ashok” Genomal,
Managing Director, Page In-
dustries, says: “Speedo is the
No.1 brand and product choice
for swimmers around the world.
While swimwear in India is still
at a nascent stage, the prospects
for this category are exciting.
We are proud to partner with
this brand and are sure that with
Speedo’s product technology and
marketing leadership, juxtaposed
with our expertise in manufactur-
ing and distribution, will do won-
ders to our partnership”.
Page Industries expects sus-
tainable volume growth of 25-27
per cent for the next four-five
years. It has witnessed revenue
growth of 40 per cent in the last
five years on the back of strong
volume growth. The main growth
drivers are change in consumer
behavior and increasing brand
aspiration on the back of higher
disposable income leading to a
shift from the unorganized to the
organized sector. The company
currently has 20 per cent market
share in the segment in which it
operates.
Page is planning to expand its
capacity from the current 109
million pieces to 133 million
pieces by December next to sup-
port high volume growth. It pro-
poses to spend Rs. 35 crores for
capacity expansion in 2012-13.
Page has expanded its retail
shop reach and exclusive re-
tail outlets (EROs) from 13,000
and 40 in 2007 to 20,000 and 72
presently. Currently the large 10
metros account for 50 per cent
of sales. However, the company
is seeing higher growth in non-
metro cities.
The Rs. 150 billion innerwear
industry in India is witnessing
rapid growth, especially premi-
um and super premium, led by
discerning consumer preference
shifting to branded innerwear
driven by rising income levels,
urbanisation, increasing aware-
ness and higher penetration of or-
ganized retail.
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