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| The Textile Magazine
APRIL 2012
INVISTA’s
COOLMAX fabric
brand launched in India
fiber
Realizing that “temperature regu-
lation and sweat management in
clothing is one of the growing de-
mands in the country due to the trop-
ical climate”, Andrew Evans, Man-
aging Director, INVISTA South
Asia, said that INVISTA is continu-
ing to develop and introduce new
technologies for the Indian market,
and COOLMAX fabric is definitely
going to be a valuable offering for
Indian consumers.
The features that make COOL-
MAX fabric unique are:
l
Quick drying:
The fabric ena-
bles moisture to reach the fabric’s
outer surface where it evaporates
quickly
l
Cool comfort:
The fabric effec-
tively moves perspiration away
from the body, and through the
fabric. The thermo regulatory ef-
fect of moisture transport helps
keep skin temperature low, allow-
ing the wearer to feel cooler and
more comfortable.
l
Evaporative cooling:
The mul-
tichannel cross sections of COOL-
MAX fibers create a fabric with
large surface area, versus circular
INVISTA, a world leader in integrated
fibers and polymers business and owner
of the LYCRA fiber brand and other per-
formance fiber brands, has launched its
COOLMAX fabric brand in India. This is
a unique performance fabric that moves
moisture away from the body whilst en-
hancing fabric drying rate, thus keep-
ing the wearer feeling cool
and dry. The fabric delivers
performance and comfort
to the wearer through the
use of polyester fibers with
special micro channel cross
sections that transfer
sweat from the
body to the out-
side very effec-
tively.