DuPont’s closer ties with BSL

Mr. Gowri Nagarajan, Business Development Manager, E I DuPont India Pvt. Ltd, says: “What amazes me when I think about Banswara Syntex as a fabric and apparel producer is the fact that the energy for new product development and perfection in what they set out to do percolates right from the Senior Management in Mumbai to the Shop Floor in Banswara, Rajasthan.

The passion with which the entire Toshniwal family and senior management like Mr. Hemal Malaviya, Head of Marketing, and Mr. Sajal, Head of Operations, work in delivering value to the customers is quite infectious and rubs through the entire value chain. The entire team loves the challenge of developing new products, and it is a pleasure working with such a team in the industry.

I have personally enjoyed every single interaction with Mr. Ravi Toshniwal and have always left with some interesting Brand/Retailer insight and some new ways to tackle the ever-changing requirements of the downstream customers.

What is popularly called in DuPont as the “market-back” approach where one thinks of new developments with the end customer in mind, this is indeed put to excellent practice at Banswara where their constant dialogue with customers both locally and globally keep feeding them with new ideas to take their developments forward.  Being a vertically integrated player right from fibers to garments, they look for ways to incorporate innovation into the fabrics in every step of the value chain”.