Exclusive collection launched at Delhi fashion show
Mr. Anil Agarwal, Managing Director, Vipul Fashions, (left), and Mr. Balvinder Singh Kalsi , President-South Asia & ASEAN, DuPont along with actress Huma Qureshi
“It is increasingly clear that the market is demanding more sustainable products without compromise on quality or performance,” commented Mr. Balvinder Singh Kalsi, President – South Asia & ASEAN, DuPont. “As a science company, our goal is to respond to that demand with solutions like Sorona, a fibre that is developed with less impact on the environment yet offers premium performance as well as comfort and the feel of fabrics like silk. By partnering with industry veterans Reliance and Vipul, we are able to bring together all the elements necessary to offer a compelling new product for today’s evolved Indian consumers.”
The saree collection is made using a yarn of Sorona fibre, which is developed from renewable plant-based sources instead of traditional synthetic fibres which are sourced from fossil fuels. This green fibre is then spun into a high-fashion collection that is inspired by the four seasons of spring, summer, monsoon and winter and made in chiffon, crepe and satin material. They are light weight, luxuriously soft, flattering to the figure and are designed keeping the style and comfort of the wearer in mind.
“As an industry leader and innovator, Reliance has been at the forefront in bringing specialty products for value addition to the Indian textile industry. We are pleased to bring yarns based on Sorona to the Indian textiles through this collaboration with DuPont now,” commented Mr. Rakesh Gaur, Sector Head – Reliance Polyester.
Mr. Anil Agarwal, Managing Director, Vipul Fashions, commented: “We are happy to associate ourselves with a global science company like DuPont. We have designed these sarees to appeal to the modern Indian woman who is looking for luxurious softness like silk. Our premium collection of sarees made with Sorona offers the superior softness and colour brilliance of silk, are light weight and easy to maintain, and offers excellent drape.”
Vipul Sorona sarees will be available across 1,000 stores in over 100 cities in India.
DuPont Sorona fibre is made in part from annually renewable plant-based ingredients and used primarily in fibre applications, including fibre for textiles used in apparel and home, office and automotive interiors, and fibre for carpet, including residential, commercial and automotive carpets and mats.
DuPont has been bringing world-class science and engineering to the global marketplace in the form of innovative products, materials and services since 1802. The company believes that by collaborating with customers, governments, NGOs and thought leaders it can help find solutions to such global challenges as providing enough healthy food for people everywhere, decreasing dependence on fossil fuels, and protecting life and the environment.