Dow Water and Process Solutions (DW&PS) organized a seminar on “Water and Business Quality” for the textile industry, addressing wastewater treatment, in Tirupur on February 6. The seminar, focused on wastewater compliance, increasing efficiency and saving energy, marked a successful outreach towards collaborating with end-user segments for DW&PS. The synergies were further enhanced with the partnership of Dow Microbial Control that presented “Innovations in Hygiene Fabric”.
DWPS leadership was represented by John Patrin (Global Marketing Manager) and Katariina Majamaa (Global End User Marketing Manager), who shared their experiences and insights with over 170 seminar participants.
Speaking on the occasion, Katariina Majamaa observed: “The problems that Tirupur mill owners face has also been experienced by customers across geographies. The seminar provided us with an opportunity to showcase our depth of expertise with the end-users that was well received by the participants.”
DW&PS is the market leader in reverse osmosis (RO), ultra filtration (UF) and Ion Exchange resins globally and in India. Through a unique combination of experience and innovative technology, DW&PS provides cost-effective solutions that treat effluents and purify water to the highest levels for consumption. To get more out of every drop of water is the ultimate aim.
The DW&PS team from India was in attendance, along with the network partners for the region. This collaborative approach ensured seamless integration between the market facing stakeholders, corporate and end users.
Sharad Gollerkeri, Regional Commercial Manager for DW&PS India, commented: “Tirupur represents a market which has the largest concentration of textile industry players in India. Hence it was a natural choice to hold the seminar which was a pivotal step towards embedding the Dow brand in the minds of our audience and establishing our deep expertise in waste water treatment for textiles.”
While the seminar focused on textile wastewater solutions, there were discussions on specific technologies, including DOW FILMTEC reverse osmosis, DOW Ultrafiltration and TEQUATIC PLUS self-cleaning particle filtration, which offer best-in-class solutions.
Commenting on the seminar, John Patrin said: “There was energy and enthusiasm among the audience – not just about Dow but also about how we can contribute to the success of our customers. Since 1940s, Dow has been an innovator in water separation technologies, expanding and growing all along. Filtration is a relatively new concept for the audience, but the waste water treatment topic was received with both openness and curiosity by the audience.”
Tanmeet Gulati, Regional Marketing Manager, observed: “Dow Water & Process Solutions today offers a complete portfolio of solutions with their class-leading products. We hope to partner with the textile industry audience in meeting their sustainability mandates in the most cost-effective method.”
Dow Microbial Control also participated in the event with a special segment on the growing consumer demand for apparel and other textiles that stay fresher and longer and how Dow’s cutting-edge SILVADUR Antimicrobial can help meet that demand by eliminating odor-causing bacteria from fabrics that have been treated with it. SILVADUR Antimicrobial’s advanced mode of action is both chemical and biological. It’s fully compatible with moisture management systems and chemicals and dyeing agents.
The presentation was received with enthusiasm by the audience. “We are excited about this cross-business opportunity and look forward to more collaborative engagements,” said Prem Sadhwani, Market Development Manager for Dow Microbial Control.