COTTON USA is making plans to promote U.S. cotton’s quality, responsible production and innovation at the world’s leading trade show for home textiles.
While at Heimtextil in Frankfurt, Germany, on January 10-13, 2017, COTTON USA will seize the opportunity to offer sourcing support to the global home textile industry. As an added incentive to the hospitality industry, COTTON USA will also introduce its new hotel and travel initiative that connects COTTON USA licensed manufacturers with the hotel sector to provide U.S. cotton-rich bedding and towels. This new COTTON USA initiative allows hotel partners to specify and highlight their use of U.S. cotton-rich products so that, in turn, their guests can enjoy the safe and comfortable feeling of “home away from home” when staying at a hotel.”
For four days, the COTTON USA pavilion at Heimtextil will serve as an international meeting point for the entire cotton trade, including merchants, mills, manufacturers, brands, retailers and the press. COTTON USA, Cotton Incorporated and Supima will provide comprehensive information about the global cotton market, sourcing, consumer research, and the marketing/promotional services the U.S. cotton industry offers.
Visitors to the exhibit can learn about the COTTON USA Sourcing, Marketing and Licensing Programs and about COTTON USA’s collaboration with leading brands and retailers worldwide. Visitors also will be able to view innovative product samples from the new collections of international COTTON USA licensees.
COTTON USA is a premium trademark ingredient brand that identifies products made from U.S. cotton through all stages of processing and marketing. It has strong consumer awareness and preference for COTTON USA, with more than 51,000 product lines and 3.8 billion products having proudly carried the name COTTON USA since 1989. Setting the gold standard for global best practices in cotton production, the United States is well-positioned to continue offering its valued customers steady supplies of quality fiber.
As an added boost to COTTON USA, U.S. cotton producers are leading the way in responsible cotton production practices. U.S. cotton is grown under the strongest, mandatory, enforceable and sustainable farming regulations that include long-term land conservation and lower water usage. The U.S. system’s transparency allows for constant monitoring and improvement. U.S. producers, numbering about 13,000, comply with stringent U.S. government regulatory requirements and are committed to the principle of continuous improvement.