COTTON USA will show the global home textile industry WHAT’S NEW IN COTTON, including new innovative technologies to drive sales growth, at Heimtextil in Frankfurt.
“It’s been a little more than a year since we first introduced WHAT’S NEW IN COTTON,” CCI Executive Director Bruce Atherley said. “Since then, we’ve had the opportunity to showcase some of the most exciting new innovations in the industry. We’re looking forward to returning to Heimtextil to demonstrate more of what’s possible with the help of US cotton.”
COTTON USA invites attendees to visit its booth to learn about its collaboration with leading brands and retailers around the world, as well as how to license the COTTON USA Mark, which quantitative consumer research proves is of high value to consumers and can drive both preference and higher prices.
Additionally, COTTON USA will highlight US cotton’s sustainability, quality, transparency and premium value, as well as the findings of current market and consumer studies and its ongoing Sourcing Programs that match US cotton buyers and suppliers throughout the supply chain.
“Innovation is at the heart of everything we do,” Atherley said. “As we begin our second year, expect to see more of the creative solutions consumers and retailers have been looking for. We will continue to share new technologies and opportunities that help our partners move their business forward, and it starts with US cotton.”
