COTTON USA debuts a new global campaign at the Heimtextil trade show to be held during January 14-17 at the Frankfurt Exhibition Center. Heimtextil will mark the start of the first global advertising campaign for the new COTTON USA logo, a global brand for quality US cotton products. The COTTON USA pavilion will also serve as an international meeting point for the entire cotton trade at Heimtextil 2015.
The new COTTON USA global campaign promotes a revitalized brand vision emphasizing US cotton’s purity, quality and responsibility: a natural ingredient for today’s home textiles born in the US from seed, sun and soil.
At the COTTON USA booth, Cotton Council International (CCI), Cotton Incorporated and Supima will provide information about the global cotton market and sourcing, as well as about the marketing and promotional services that the US cotton industry offers.
Responsible, transparent fiber sourcing is an integral part of the COTTON USA marketing and licensing program, which operates globally and offers a wide range of services. CCI’s Sourcing Program supports buyers in sourcing COTTON USA, from raw material to the end product, with a focus on responsible cotton production and sourcing through participation in the Cotton LEADS program.
In addition to the international COTTON USA licensing program and CCI’s Sourcing Program, the US cotton industry provides a portfolio of other key services, including the Supima licensing program and trend forecasts and technical support from Cotton Incorporated. Licensees also benefit from the valuable insight they obtain into consumers, based on the findings of international surveys made available to all global partners.
At Heimtextil, CCI will present product samples from the new collections of international COTTON USA licensees such as Bassetti (Italy), Caliphil (Taiwan), Camillatex (Italy), Double Star (Thailand), Graser Exklusive Bettwäsche (Germany), Jaspal Home (Thailand), Kaltex Home (Mexico), Kimpeks (Turkey), Liztex (Guatelmala), Magasin (Sweden), Nishikawa Sangyo (Japan), Shijiazhuang Changshan (China), Zermatex (Mexico) and Zucchi Group (Italy).