COTTON USA promoted US cotton and offered sourcing support to the fashion industry supply chain at Texworld held in Paris during September 12-15. It provided visitors with comprehensive background information on responsibly-produced US cotton, global cotton market developments, the findings of the current market and consumer studies, and its ongoing licensing, marketing and sourcing programs.
COTTON USA provided proactive support through its Sourcing Program with respect to procurement issues, which included organized sourcing trips to important regions. Visitors were also invited to discover the COTTON USA Marketing and Licensing Program and learn about its collaboration with leading brands and retailers around the world.
Cotton is a natural and renewable fiber, and US cotton producers are leading the way in responsible cotton production practices. US cotton has a track record of continuous improvement with respect to water and crop protection product use and habitat and soil preservation. The US system’s transparency allows for constant monitoring and improvement. The roughly 13,000 US cotton growers comply with the stringent Government regulatory requirements and are committed to the principle of continuous improvement.
At the COTTON USA show, the textile trade was able to gather information on how the Cotton LEADS program, initiated by Australia and the US, offers manufacturers, brands and retailers a reliable cotton supply chain solution and confidence that the raw material used from these countries is responsibly produced and identified.
COTTON USA is a premium trademark ingredient brand that identifies products made from US cotton through all stages of processing and marketing. It has strong consumer awareness and preference, with more than 51,000 product lines and 3.8 billion products having proudly carried the name COTTON USA since 1989.
Spun, woven and worn by people who care around the world, COTTON USA is the benchmark for purity, quality and responsibility. Supported by all seven segments of the US cotton industry, COTTON USA touches lives by bringing out the best in nature. With offices in Washington, Memphis, London, Hong Kong, Seoul and Shanghai and dedicated representatives in numerous other countries, it plays the lead role in educating and strengthening the market for US cotton and US cotton products around the world.