If cotton could speak, it would describe the extraordinary people behind its growth and cultivation. Cotton farmers are passionate about their work, their crops and their communities. They are devoted to transforming an element from the earth into a fiber of our lives. They see a singular vision of the crop’s connection to what matters every day and its embrace of all.
To convey this spirit, COTTON USA presented its “Love My Cotton” global advertising campaign at Texworld, Paris, held during February 9-12. The campaign, which highlighted key cotton looks, was brought to life through images and videos, and rolled out throughout the year across a range of platforms, from glossy magazines to social media, events and promotions. The clean modernity of the campaign emphasized US cotton qualities. Pure and clean, it is the highest quality grown and farmed responsibly: a living ingredient born in the US from seed, sun and soil.
Cotton USA brought such energy and passion to Texworld Paris and invited show-goers to visit its newly designed booth to discover its Marketing and Licensing program which operating globally, offers a wide range of benefits and services. In addition, its Sourcing Program can help develop and nurture business relationships along the entire supply chain by connecting buyers and sellers around the world.
COTTON USA is the global brand of US cotton. Spun, woven and worn by people who care around the world, it is the benchmark for purity, quality and responsibility. Supported by all seven segments of the US cotton industry, it touches lives by bringing out the best in nature.
With offices in Washington, Memphis, London, Hong Kong, Seoul and Shanghai, and dedicated representatives in numerous other countries, COTTON USA plays the lead role in educating and strengthening the market for US cotton and cotton products around the world.
