With a rich heritage and a commitment to excellence, Cotton Egypt Association (CEA) is poised to expand its footprint into the burgeoning market of Bangladesh. In an exclusive interview with Mr. Khaled Schuman, Executive Director of the Cotton Egypt Association, emphasizes the significance of the Bangladesh textile industry on the global stage. He highlights Bangladesh’s exponential growth and its pivotal role as one of the world’s largest exporters of textiles and apparel. Mr. Schuman expresses CEA’s enthusiasm to partner with the Bangladesh TextileIndustry, envisioning a future woven with innovation and sustainability.
The Cotton Egypt Association (CEA) is planning to increase its presence in Bangladesh market. Established in 2005 as a non-profit organization, CEA’s mission is to protect and promote the value-add of the Egyptian Cotton™ identity in supply chains end-to-end, under the supervision of the Ministry of Trade & Industry along with the Alexandria Cotton Exporter’s Association (ALCOTEXA).
Mr. Khaled Schuman, Executive Director, Cotton Egypt Association said, “The Bangladesh textile industry has emerged as a significant player in the global market, garnering attention for its exponential growth and contribution to the country’s economy. With a robust workforce and competitive manufacturing capabilities, Bangladesh has become one of the world’s largest exporters of textiles and apparel. Cotton Egypt Association is glad to partner with the Bangladesh Textile Industry, weaving a fabric of innovation and sustainability to shape the future of global textiles“.
Through an exclusive partnership with Bureau Veritas, CEA provides testing and auditing services to verify Egyptian Cotton™ at any stage of the supply chain. To eliminate falsely labeled goods from the supply chain, CEA employs traceability, total transparency, and a revolutionary DNA testing process that can recognize and identify the genomic fingerprint of Egyptian Cotton. CEA strongly encourages all accredited manufacturers to use the Egyptian Cotton™ logo to certify that their products are made of our 100% pure Egyptian Cotton™. In fact, leading retailers worldwide insist that their manufacturers be accredited by CEA to guarantee the authenticity of Egyptian cotton products.
It’s worth mentioning that Egyptian Cotton is globally recognized as the best cotton in the world. This is supported by a study we conducted in collaboration with PBM, the affiliate company of Home Textiles Today, in the United States, regarding the perception of US consumers of cotton. The study revealed that 89% of US consumers perceive Egyptian Cotton as the highest quality, and 61% are willing to pay a premium price for it. In summary, the Egyptian Cotton™ name stands for superior quality, softness, strength, and durability.
CEA is also supporting sustainability by collaborating with the Better Cotton Program launched in Egypt by UNIDO in 2020. We have successfully implemented sustainability measures in our fields, and we proudly represent all sustainable Egyptian Cotton. At CEA, we believe that sustainability is not a luxury; it is a mandatory effort that we must all adopt to cater to sustainable retailers globally and save our beloved planet.
