Cotton Council International (CCI) is all set to launch its 25-year old flagship brand, COTTON USA in India. COTTON USA promotes U.S. cotton fibre and manufactured cotton products in more than 50 countries globally. The trademark promises to deliver purity, quality and responsibility.
Superior quality cotton
COTTON USA strives for absolute purity, with no contamination. For the consumer that means that a product with the tag COTTON USA is clean, non-irritating, and safe. For the manufacturer, it saves time, money and helps create a superior product. The brand assures quality. Cotton straight off the plant is not always as pretty as it looks in the pictures. It’s not “ready-to-wear.” The quality of this brand is par excellence as it is finished with inventive techniques to keep its natural qualities intact. COTTON USA is committed to responsibility and ever-greater sustainability. It is renewable, recyclable and biodegradable.
The Indian textile industry is primarily cotton focused, with cotton accounting for nearly 54 per cent of total fibre consumption in 2014. However, the industry has inherent challenges like cotton price fluctuation, inconsistent quality of indigenous cotton and over-dependence on monsoons. In order to meet the demand, there is a requirement of high quality cotton in the country. “The Indian textile and apparel market is now more than US$100 billion and growing at a healthy rate, and has potential to double its export share from present five to ten per cent in the next 10 years. We see a huge potential in this market and hence bring the best quality cotton to the Indian consumers” says Mr. David B. Collins, Cotton Council International Senior Advisor recently.
“Consumers are well aware and conscious about what they are wearing and are looking beyond just the end product, superior quality fabric assurance. U.S. cotton is seen by many as the best in the world, so when this premier cotton is combined with prestigious product developers, the result is truly top-of-the line, the best of the best,” said Ms. Renu Aggarwal, India Representative for Cotton Council International.
“Premiumisation is a well-established term in India and is happening across categories. The textile industry is also catching up by using premium quality, raw material, fabrics and innovation to make quality products in the country” she adds.
The brand logo design embodies the idea that cotton is on a global journey. It’s the story of a single fibre, born in the USA, from seed, sun and soil, not a refinery that travels around the world, touched at each step by those who care, both in crafting and wearing. In the end, this fibre that was born in the earth, goes full-circle and returns to the earth.