The Indian textile market is often defined as dynamic, challenging and tough to operate and survive in. The economic changes that hit the market not only affect new players but the existing and well-established players as well. To deal with such changes, an effective planning and market strategy is imperative. Many companies that recognize the demands of the present market opt for specialized software solutions that can collect functional data for the organization to help in defining strategies and operational efficiency so that the flaws can be removed and organization efficiency increased.
Such software, known as Enterprise Resource Planning (ERP) is quite popular among textile companies as it provides valuable assistance in the functioning and growth of the organization. One of the steady international players in this business is Canias ERP that has been developing user-friendly and highly reliable solutions for all industries since inception in 1989. The company’s motto is to develop its own technology that can redefine all trends in the technology solutions field, for which they have state-of-the-art R&D facilities in Turkey, Germany and, now, in India. Apart from textiles, the company has its presence in sectors like electronic machinery manufacturing, automobile spare parts and the service industry.
The company ventured into the Indian market in 2016. Since then it has been devoted to research and accommodation of the Indian trends and customer needs into the company’s organizational philosophy to develop suitable ERP solutions for the Indian players. Canias ERP is developed in a way that it provides the customer with a complete infrastructure where the customer can expand the scale of operations and the level of technological advancements as much as required. It is a flexible system that moulds according to the needs of the unit and has been successfully implemented in the European textile market.
The company categorizes the textile industry into divisions like ready-to-wear manufacturing, spinning and weaving, and is currently dedicated to developing systems that can integrate these sectors and provide individual as well as combined data on the basis of how they are functioning. This will spare companies the effort of having individual programming solutions for each vertical. This technology is quite beneficial to the companies that have diversified verticals and are involved in more than one type of production.
With 15 years of experience in the textile industry, the company has been working on customized solutions and enhancements for various international firms. It is currently working on integrated solutions and to combine the technology and knowledge to develop a standard product that can cater to multiple needs. The textile industry is highly dependent on variety. From the customer who wants variety in the product to the manufacturer who needs machines that can handle varied types of material, etc., everyone is striving to achieve variance.
Canias provides excellent variant configuration management that not just identifies the variants but operates through the core depth of the business process to bring the variants together in a way that is the most beneficial to the organization. This can be measured not only in terms of operational ease and efficiency but also in the cost reduction through proper core management. It also provides methodical data management alongside being easy to operate and understand.
As it has a strong international presence in discrete manufacturing, Canias aims to diverge from this path in the Indian market. Instead of machinery, the company aims to develop integrated ERP solutions for manufacturers and end users. It is a difficult task for any new player to make a mark in the Indian textile industry. Hence the company focuses mainly on MSMEs. However, the solutions can be implemented in large organizations as well.
Although a new name in the Indian market, Canias is no rookie when it comes to product and innovation. With an experience of a quarter century, the company is built in depth and has gathered knowledge throughout its years of operation, which is bound in the system making it most effective and resourceful for the customer. As the product has been built entirely by the company’s own dedicated team, using in-house technology, it works wonderfully with the companies that want to expand their scale of operations or diversify into other sectors.
As Mr. Giri Ramakrishnan, who holds the office of, Country Manager for Canias, said: “Our product has been built in such a way that it can handle diversification. It is not only the two years we have spent in India that have gone into making it, but the combined knowledge of all our years of operation.”
Moreover, talking about the kind of relation they share with their clients, he added, “we are not a partner but a principle company in India. This is to establish a more direct contact with the customer”.
According to Mr. Giri, when a customer is in the touch of the principle company, the grievances can be addressed in a better way. Not only that, if any sudden request comes up it can be easily accommodated in the company’s system. This also enables an easy flow of communication between the company and the client, which is an essential part of business relations.
As an ERP company, one has to take care of a lot of critical measures which are also to be taken by the customer while selecting the best solution and company for themselves. To maintain a balance of time and efficiency and to enhance the customer’s experience with the software, the company involves the client’s technical team in the ERP implementation. By giving operational independence to the customers, the company not only preserves their privacy but also gives them an edge over the unpredictability of the situations. In any case of an immediate need for modification in the system of ant obstructions, the customers will be able to take care of the problem until further help comes.
Additionally to completely secure the client’s privacy, Canias offers data storage on his own server. This restricts data access by any other third parties. There is no cloud or any other system maintained from where data can be accessed.
As a future vision for the growth and achievements of the company, the Canias management compares the Indian and the Turkish market regularly in terms of prevailing conditions, population and the kind of industrialization. The aim is to establish a trust amongst the customers and provide them with the best of technology and service so that the company can grow in the long run and make a mark in the Indian market.
This was the reason why for the past two years the company was devoted to developing products for the Indian customers. Moreover, it proposes to have 100 plus projects in the coming years and to achieve the same reputation for success as in the Turkish market.