Bullmer is a German company that has set milestones in the development of high tech cutting machines and other technologies that have not only given a boost to the new age of automated machinery but has also proved itself to be one of the brands whose name is synonymous to quality and assurance.
The company started as a small metal shop in south Germany in 1933, has now grown into an international market leader as a cutting machines manufacturer. With more than 130 employees, the company caters to customers across Germany, Europe, Asia, Africa, and America. The products manufactured by Bullmer serve the technology needs of a variety of industries, namely furniture, automotive, textile, graphics and wind power. Within the 44 years of its inception Bullmer has spread its arms across the globe with the help of its team of technically trained and experienced engineers and software developers who build the latest machinery for the different kinds of challenging needs of the customers it caters to. The company produces machinery that can be customized in terms of size, use and materials its required to deal with.
In the dynamic market of the present time, the kind of technology used by a company needs to evolve constantly; this is taken care of by the research and development department of the company. Bullmer’s R& D centers are located in Hangzhou, in collaboration with native universities, and Stuttgart in Germany and have employees focused on developing the best and the most innovative technology. The company is focused on manufacturing the latest and fully automated cutting machines, storage solutions, material handling tech, software and providing the most viable solutions for the customer’s demand. Bullmer’s machines come with the most cutting edge technology that can cut through materials for car seats, sofas and aero structures to apparel and footwear. The machines are designed to give the perfect cut to a wide range of materials including film, fabric, leather, carbon fiber and cardboard, the machines insure the best shape and superb finish.
As one of the pioneers of the automated technology, Bullmer has recently launched their industry for ponsero solutions, as Mr. Wei Du, area manager, Bullmer Gmbh, said “we have achieved a lot of results before others, and to achieve more we have launched ponsero solutions” a major step in the technological advancement sector. Through this step, the focus of the company is on big data, which means the connectivity of all the machines in an organization to the main server. All the machines can be seen working status in real time and can be controlled and monitored. Through this kind of technology Bullmer’s headquarters will be able to keep track of the machinery and be able to analyze statistics and data for the clients and explain to them in real time, the benefits generated by the machine to the company and also help in making the right decision about the amount of machinery to be added or the number of people to be hired, which will eventually result in the efficient working of the organization helping them to generate desired results in the smallest time period.
Other USP’s of the Bullmer industries include the excellent services provided to the customers. The company has set up two service centers, one in Stuttgart in Germany and another in Taizhou in China and has its agents to provide the best service in all the markets it deals with.
Bullmer holds possession of production sites in Germany and China where around 500 machines are manufactured in a year which include machines for material handling, scrubbing and an entire range of solutions for cutting. The return on investment (ROI) on the Bullmer machines is a decent period of 3–5 years even in a market with cut throat competition and frequently obsolescing machinery.
In India, Bullmer cooperates with Mehala machines India ltd; who provides service for the company’s clients in India as well as assist them to serve the clients in other countries. For this purpose, employees are sent to Germany for training and to learn the use of technology and the latest innovations developed by the home branch and to return with knowledge enough to serve the customers and upgrade the technology in India and other countries. The company also holds a spare parts stock in India to provide timely service to any client who faces difficulty with the machines. The company has made its mark in India as well. As Mr. S Bharath of Mehala machines India, quoted “In the past 13 years of entering India, Bullmer has made a century of installations all across the country and across industries of upholstery, garments, textiles and automotive.”
Bullmer, through Mehala industries, holds 40% share in the Indian cutting market, with mainly the regions of south India progressing towards automation and adoption of technology. With offices spread throughout the country, Mehala operates with a total strength of 300 employees including both sales and services personnel. A warehouse for critical spare parts is also held at the main office in Tripur. Bullmer has ties with Toyota in automotive, Godrej in upholstery, Raymond and Best Company, Tripur, in garments.
India as a growing market, welcomes all companies and ideas alike. “India in terms of scale and innovation has big potential. Not only the demand in the domestic market, but the exports are increasing very fast. The current year has seen this bloom of business” said Mr. Wei Du “personally for Bullmer India is a very big market”. Bullmer’s vision for the Indian market is to grab hold of more than double the market share it has now for which the company is into planning more economic strategies of themselves and the clients as well. All the employees are focused to build more innovative technology especially for the Indian and Asian customers. Plans have also been set up for a service center in India in association with Mehala, to attend to the clients more finely.
Bullmer has excelled in all aspects of providing the most high quality cutting machines in single and multi layer formats to the best storage systems and extreme processing precision with exceptionally professional service and very short response time. Through these products and services the company is gaining popularity and its claim to be a market leader in India in the future seems only a stone’s throw away.