The story of Brazzoli and Rajkrupa Textiles are perfect example of entrepreneurial success that not only entails a humble beginning but also showcases the brilliant potential of a visionary who ended up transforming the way the textile business is conducted.
Brazzoli and Rajkrupa have partnered for more than 20 years now, and the same started with the founder of Rajkrupa Textiles purchasing his first Brazzoli machine in the year 1999. The team at Rajkrupa Textiles was so impressed by Brazzoli machine’s performance that it gave Brazzoli Company the responsibility of providing more machines best suited for its manufacturing requirements. Reminiscing about the journey that Rajkrupa Textiles has shared with Brazzoli Company, Niraj Shah, Managing Director, Rajkrupa Textiles, states, “Brazzoli Company happens to provide its consumers with extremely efficient machines which manufacture sustainable products with utmost amount of precision.”
With more than 50 years of experience in the textile industry, Brazzoli Company is the world’s leading manufacturer of high-tech dyeing machinery for the treatment of fabrics in rope form. The company has its commercial, research and development, post-sales and technical help departments, as well as the productive unit, all housed at the corporate headquarters near Milan. It is able to consistently introduce incredibly unique applications on its own products owing to the synergistic relationship that it shares with its users, and it further affirms its own philosophy of ongoing innovation and research in order to fulfil the ever-changing demands of the market.
Senior Sales Director Andrea Pelissero says, “In fact, the ever-growing demands of the market are efficiently catered to while keeping intact the high quality and standard of the products that are expected from the company, and also the prestige that its brand name carries. Brazzoli Company’s current efforts are centred on the implementation of innovative technologies in order to achieve not only a reduction in energy consumption but also an optimization of treatment cycles, and everything stated thus far has taken into account both the needs of the end user and environmental protection.”.
Rajkrupa has indeed grown throughout the years in an amazing manner. One of the main ingredients to build a successful empire is to manufacture products which are sustainable, environment-friendly and long-lasting and up to the expectation of the customer.
For this to get fulfilled a company needs to choose its partners, moreover the machine it uses, extremely carefully. “The team at Rajkrupa Textiles is extremely conscious about the quality of products that the company manufactures, the impact that the production or manufacturing chain happens to have on the environment at large, and naturally, also particular about the efficiency of machines that are being utilised. Keeping all the aforementioned conditions in mind, Rajkrupa Textiles made the sound decision of choosing Brazzoli Company as a partner in its environment-friendly venture for providing the most important machines which are utilised in its manufacturing line”, said Mr. Pelissero.
The said efficiency portrayed by Brazzoli Company has effectively reduced the losses incurred by Rajkrupa Textiles due to malfunctioning of any machine if at all any such event has ever taken place. The reason why the two enterprises have worked so well together is because of their mutually shared principle of serving the best to the customer. Brazzoli Company has proved to be a backbone for Rajkrupa Textiles and the partnership they share has turned out to be vastly sustainable and profitable. On the whole, Rajkrupa Textiles has risen to the top by persistently striving towards one goal: to be the best in the market. This has been made possible by a workforce of diligent, hardworking and devoted people as well as a visionary management team.
“It is not just the quality of the product which is top-notch but also the environment consciousness portrayed by their smart machines which is so endearing to the customer,” he adds. Brazzoli machines used by Rajkrupa Textiles have outdone the expectation of the company. Further, the after-sales service team of Brazzoli Company has always been a helping hand. The team happens to be one of the most efficient and has successfully guided Rajkrupa Textiles through any and all situations with patience and support. In fact, Brazzoli Company has always solved queries within the shortest span of time and the same has enormously helped the business of Rajkrupa Textiles to function smoothly.
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A Growing India Presence
Brazzoli has had a long and successful association with India. In fact, the company started selling machines in India approximately 25 years ago. The Indian market’s significance for the company can be gauged from the fact that it contributes around 30 per cent of its annual turnover. The company plans to improve this figure to 45 per cent in the next 12 months. Lords Consultancies is the company’s agent for the Indian market. S B Ramesh Chandar, the owner of Lord’s Consultancies, is a humble, customer-oriented, hardworking professional. His relationship with the top management of Brazzoli dates back almost three decades and he shares a close relationship with them.
Lord’s Consultancies is headquartered in Coimbatore with branch offices and sales and service professionals located in Ahmedabad, Kolkata and Faridabad in New Delhi. Brazzoli also has an experienced Indian technician S. Krishnamurthy, working directly for the company. He provides support to the company’s Indian customers. Additionally he also travels around Southeast Asian countries to provide fast, reliable and professional service to customers there as well. Some of the top Indian customers of the company include Welspun, Raj Export (Bhoomi Textile), Sky Textile (Sky Spintex), C R Garments (Sri Lakshmi), Aviram, Amarnath Dyeing, Four Star, etc.