Birla Century’s new stitching facility for bed linen products

Century Rayon expanding CSY capacity

Globally renowned brands and retailers always prefer to work with companies that have in-house stitching facility. Hence, Birla Century, part of Century Textiles and Industries Ltd., has set up a new versatile facility to cater to the demands of brands and retailers of bed linen products as well as high premium products with value addition. The division is equipped with all the latest cutting and sewing machines with capacity to stitch two lakh sets per month plus latest value addition such as Fegotting and Merrowing, Pintuck and different types of hem treatments.

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Mr. B.K. Birla, Chairman

The process of Home Furnishing starts from the post-processed fabric stage. This facility is helpful for creating an upmarket collection range in bed linen products, i.e., Sheet Sets, Duvets, Shams, Bed Skirts, etc. This facility has been designed and constructed in accordance with all the norms for international, technical, social and security compliances. The company has already started approaching retailers and brands in the US, the UK and Australia for strengthening the business of bed linen products.

The technical performance of the group’s  textile business near Bharuch in Gujarat has been steady and there has been some growth in turnover. In the domestic market, with the help of continuous new product development and increasing value-added product supply, the company is offering a wide range of quality products to all categories of the customers with continual developments in blends, weaving structures, designs, finishes, etc. This should enhance the company’s margins in due course in spite of the increase in labour cost, power cost, etc.

Commissioning of Eight Continuous Spinning machines

Century Rayon is India’s largest manufacturer of continuous spun yarn (CSY). To further strengthen its position and to cater to the market demand of fine denier in Continuous Spun Yarn, eight CSY machines were added to take the tally to 50.

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Century Rayon has successfully commissioned the Doubled and Twisted (D&T) yarn capacity for production of 150 tons/month, thus becoming the first and only major player in the organized sector to make its presence in this segment. The company has also enhanced the monthly capacity of the doubling & twisting unit from 90 tonnes to 150 tonnes. Having well established the product in the D&T yarn segment, the unit is exploring possibilities for further expansion. Additional capacity for zero twist rayon tyre yarn was commissioned by adding 72 winding position during 2015-16.

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The unit could procure orders for rayon tyre yarn for 2016 and is expected to operate at its full capacity. With the introduction of more speciality yarn, the unit is expected to maintain its progress in introducing value-added products.

While introducing a wide range of products is a continuous process at the unit level, the newly introduced products in 30/24 and 75/30 in the CSY segment have found ready acceptance in the market. The unit is taking further initiatives to introduce new product variants in CSY, for larger usage, which would create an opportunity to keep competitors at bay. Commissioning of additional eight CSY machines to produce super fine deniers has paved the way for the unit to further consolidate its presence in this segment.