As a part of its industry initiative, LIVA from Birla Cellulose conducted a hub meet at Salem focusing on the Saree Category. A key textile centre, Salem is known for yarn-dyed products and innovations in fabrics. The event focused on providing a one-stop customer experience centre for innovation, technical, product and marketing solutions for saree exporters, brands and buyers across the country.
Today the saree market is worth about Rs. 65,000 crores and Salem has a unique blended fabric offering for sarees. The motive of the meet was to build awareness for the emerging trends within the saree segment, and also sharing an opportunity for yarn partners and weavers, especially from the Salem region, to participants and grow their business with LIVA. The meet had participants from different regions like Ellampalli, Erode, Salem, Perundarai, Gobbichittipallayam, Komarapalayam and Belgaum.
Mr. Manohar Samuel, Senior President – Marketing, Birla Cellulose, commented: “Salem being the current important textile centre and a forerunner in yarn products proves the hub meet to be a perfect blend to provide the startling innovation and colours of the saree products to the various brands across the domestic and global market. As per our consumer study, demand for comfortable and sustainable products will keep growing and LIVA will work as the right solution for comfort and fashion.”
Various innovative ranges of yarns were showcased by the brand esteemed partners, Sumeet Synthetics, Keshav Rayon and Anjani Associates. The products showcased were known for their superior hand feel and luxurious softness. The products which were most appreciated were Silk X Modal, Cotton X Modal and Nylon X Modal.
Weavers found the event to be highly relevant and were enthusiastic about the possibilities of innovation as well as processing and marketing support by Birla Cellulose. The partners attending the event found networking opportunities through this event, and the attendees are looking forward to associate themselves with Brand LIVA for sarees.
Such meets by LIVA have always found to be highly relevant and create an enthusiastic air about the possibilities of innovation and marketing support.