Scripting Birla Century growth story as its CMO
“The firmest roots make the strongest trees”, a proverb taught to all since childhood, but the true understanding of salient quotes comes with witnessing people who rise up to them. Mr. Ashish Mehrishi is one of the few who dignify the existence of the pithy sayings. As a person of exceptional intellect and eminence, he has maintained a strong persona in the industry, and has contributed a lot to the growth of the organizations he has been a part of.
Recently appointed as the Chief Marketing Officer (CMO) at Birla Century, he aims to add to the sarcocarp of growth by applying his immense knowledge and experience acquired by dedicating more than two decades to the textile industry. The validity of his zeal and diligence is not only given by the visionary ideals that he displays but by the measure of success that the organizations associated with him have achieved.
Mr. Mehrishi was previously with Alok Industries’ Polyester division as the Senior Vice President where he was responsible for the export business of almost 400 tons per day of the total daily production of 600 tons of DTY, 140 tons of FDY and 1100 tons per day of POY. Handling such capacities and the human resources required to produce them is an arduous task which he not only accomplished, but, with his vision and modern views, modified it to provide the best results. Tackling difficult situations with innovative moves has been his strength.
His journey began when he entered the textile industry through Modern Suitings where he catered to markets like the US and Canada for export of polyester-blended suiting fabrics. He was not only able to maintain the existing client base but could expand the organization’s reach through his knack for maintaining customer relations. With each passing day, he took a step toward reaching the level of expertise and reputation he commands today.
Apart from the 12 years, Mr. Mehrishi dedicated at Alok, he has also been a distinguished part of enterprises like Indo Rama, where he was responsible for the company’s export sales to the Middle East, Turkey, Far East and Europian countries for six successful years. Under his precise expertise of the market dynamics in these markets and with the customer service, Indo Rama witnessed a boom in business.
Mr. Mehrishi’s journey, his work and the people he has been associated with have led him to become the man he is today. A man of creative provisions who can handle complexities with innovation, a man with embedded professionalism who is completely dedicated to the organization he is a part of, and a man of commitment to his clientele and the textile industry as a whole.
The Indian market is not just a complicated paradigm. It is the hub of clashing policies and dynamic customer base. In such a scenario mere survival of any company is a huge challenge, but under Mr. Mehrishi’s leadership and guidance many organizations have found their spark. Enhancing profits is not the only goal he has worked towards as a part of any organization, rather he has focused on enhancing the fluidity of the process. How smoothly can any operation run, what defects have been identified and how to cure the sick areas. The speed of operations is one of the biggest contributors to the capacity of production along with technology and environment, but the very nature of the process can be altered if the right innovation is put in the required place. After all, with the markets changing fast, players are required to alter their systems too.
Mr. Mehrishi is a true exemplar of progressive thinking and has always operated in such a way as to inspire the rookies of the textile industry. The ones who observe him can learn practicality and clear thought from his professional life. He has always followed the principle of moving ahead, stepping forward with all that he has gathered from the past and reaching out to what the future has in store. He has never turned his back on an opportunity and has worked with great devotion towards extracting the maximum out of it.
Entering Birla Century as the CMO is the latest milestone that his life has touched. A renowned enterprise, well suited for a man of his calibre. Even here, Mr. Ashish Mehrishi’s goal would be to bring in something much greater than just profits. With his innovative ideas he plans to nourish the organization to make it a crucial center of the process to fulfill his role with utmost sincerity. He visualizes the ideals that would make the organization grow beyond expectations to be similar to the ideals that have made him a successful man.