Aims to double revenue in two years
Arvind Limited, a Lifestyle and Apparel Major in the country, has recently announced its aggressive plans to put its premium fabric brand ‘Tresca’ on a fast growth track. As part of this strategic initiative, Tresca’s growth will be fueled through aggressive new product launches and the surge in its distribution network. The brand will be introducing two new fabrics, Immaculate and Tencel. The newly launched Immaculate is the world’s first Non-Iron fabric with a rating of 4DP while Tencel is a blend of Cotton and Tencel, and is 100 percent natural. By targeting aggressive penetration in Tier-II and Tier-III cities, Tresca will increase its distribution 10 times from 1100 to 10,000 outlets in the next two years.
Following the launch Arvind further aspires to launch all categories of products under men’s fashion wear. “We have put our premium fabric brand Tresca on a fast growth track with an intention to double the revenue in next two years. The growth will be fueled through new product launches under Tresca brand, penetration into Tier-two & Tier-three cities, through vast network of 10,000 outlets and entry into select overseas markets like Bangladesh, Dubai and Indonesia.” said Mr. Susheel Kaul, CEO- Lifestyle Fabrics (Shirting, Khaki & Knitwear) Arvind Limited. He further added, “The growing need for tailor made solutions opens up the scope for such fabrics. We expect both Immaculate and Tencel to contribute 20-25% to the revenue of Tresca in next two years”.
The premium fabric brand ‘Tresca’ has shown an impressive growth of 100 per cent on a CAGR basis. Commenting on the growth, Mr. Shridhar Soni, (Head-Sales and Marketing Arvind DTR business) said “We have a very clear roadmap in mind which has started reflecting in our operations and strategy. Our network has expanded and width of product offerings has also increased. We now have new product launches and aggressive channel schemes. Our efforts to improve services and regular channel partner meets has all started giving results”.