Arvind and INVISTA are strengthening their partnership, with the former announcing that it will now manufacture its stretch denim fabric exclusively with LYCRA fibre. Arvind, with its belief in design, innovation and sustainability, will now offer a differentiated, premium denim fabric to brands in the Indian market.
The tie-up assists Arvind, India’s largest manufacturer of denim cloth, in driving penetration and increasing domestic market share. The total denim business in India is 450 million mtrs per month, and Arvind presently has a market share of 12-14 per cent and as such a leader in the space.
This partnership will play a key role in the growth of Arvind’s denim business in 2015, with the group targeting a growth of 20-30 per cent by year end.
As part of this collaboration, Arvind will ensure that all its denim fabrics are provided with an Arvind-LYCRA co-branded Hangtag, communicating the benefits to the end consumer.
Over the past few years Arvind and INVISTA together have delivered many firsts in denim, enabling brands to bring differentiated denim products for their respective discerning customers. This is happening yet again with the two experts collaborating and energizing the denim market in India.
The denim collection at Arvind incorporates the latest innovations with concepts like Mutant Denim, Denim Structures, Neo Denim, Neo Cord, Neo Bubble and Boomerang Denim. All the concepts with stretches powered by LYCRA fibre additionally showcase INVISTA performance concepts of dualFX technology by LYCRA brand, COOLMAX fabric, COOLMAX ALL SEASON fabric and THERMOLITE fabric.
At Arvind, business units span across the entire textile and apparel value chain: From growing organic cotton, through spinning, weaving, processing and finally manufacturing and retailing its own repertoire of diverse brands.
Arvind is recognized for maintaining global standard in eco-friendly manufacturing at every stage across the entire lifecycle of its products. The late 1980s saw Arvind pioneer the manufacturing of denim in India. Today with an installed capacity of over 110 million meters per annum, the group is one of the largest producers of denim worldwide.
