With the main purpose of promoting sustainability in the textile industry, Arvind Ltd., India’s leading lifestyle and fashion conglomerate, recently showcased its sustainable collection of clothing through a fashion show. The successful display held on the sidelines of the Sustainable Apparel Coalition (SAC) annual member meeting in Bangalore, included sustainable collection of products by Arvind such as denim, tops, shirts, khadi clothes, etc.
A beautifully choreographed event by the Bangalore-based fashion stylist and choreographer Prasad Bidapa attracted around 250 guests from leading brands, manufacturers, NGOs and academia. The 45-minute fashion showcase was divided into three brief segments in order to present a comprehensive sustainability-focused product portfolio by the company.
The first part emphasised the role of sustainable input material that includes clothes manufactured by using environment-friendly cotton, recycled polyester, etc. The second segment focused on various practices that play a significant role in producing sustainable garments. And, the last piece promoted the Indian craftsmanship approach by showcasing clothing made from khadi and local handlooms. Production of such items enjoy a huge overseas demand; hence this can become a significant part of the Indian textile export industry.
On the successful completion of the event, Mr. Punit Lalbhai, Executive Director, Arvind Ltd., said: “Sustainability is the new buzz word in the textile industry worldwide and it has always been our key-focus area. With our strong research and development team, it has always been our constant endeavour to innovate new apparel manufacturing techniques. Today, thanks to the SAC annual meeting, we got an opportunity to showcase an entire range of sustainable clothing.”
Also present at the event was Mr. Ashish Kumar, CEO – Shirts, Arvind Ltd. He said: “In current times, sustainability has become the need of the hour and we all should take necessary steps to make our environment pollution free. We take immense pride in today’s fashion showcase, wherein we could display a variety of our clothing manufactured by using environment-friendly products and practices.”
Arvind Ltd. has also received Asia’s Best First Time Sustainability Report Award at the recently concluded 2016 Asia Sustainability Reporting Awards (ASRA) in Singapore. It was also declared joint winner in Asia’s Best Materiality Reporting category where it shared the Award with Qatar General Electricity and Water Corporation.