By Arun Rao
Since over five decades, Apna Organics has carved a niche in the textile and apparel chemicals industry by adhering to a strong ethos rooted in discipline and value addition. The Mumbai-based company, established by Mr. Suresh Saraf, has grown to become a leading player in the field, driven by a commitment to customer satisfaction, sustainability, and continuous innovation. With a robust product portfolio, significant export presence, and a dedication to sustainable practices, Apna Organics is not just a business but a legacy of excellence.
A Legacy of Integrity and Excellence:
The foundation of Apna Organics is built on the principles of honesty and integrity. “When I joined the company, my father told me that the business has been built on an ethos and a legacy. If you do anything wrong or make a false commitment, it is the legacy of the first generation that will be blamed,” shares Mr. Shivam Saraf, Director of Apna Organics. This guiding philosophy ensures that the company never compromises on product quality or customer commitments, maintaining a reputation of trustworthiness and reliability.
Expanding Horizons with a Strong Production Backbone:
Apna Organics operates state-of-the-art production facilities in Navi Mumbai. The recent acquisition of an additional facility in Mahad, Maharashtra, adds additional capacity. Serving customers across the country, from Kashmir to Kanyakumari, Apna Organics generates a majority of its revenues from the textile and clothing industry, with the remaining coming from the paper industry and water treatment chemical and other industries.
Deep Technical Expertise Fuels Customer Success:
Apna Organics prides itself on its profound understanding of chemistry and its applications, which sets it apart from competitors. “We do not compete on price but on offering the best production efficiency for our customers, thereby reducing their overall production costs,” Mr. Saraf explains. The company’s comprehensive product line includes pre-treatment chemicals, dyeing, printing, and finishing chemicals, along with specialty textile chemicals and garment chemicals.
A Growing Global Presence:
Recognized as a government Star Export House, Apna Organics exports to around 30 countries, with significant markets being Bangladesh, Turkey, Egypt, Mexico, Brazil, and Honduras. “India’s textile industry went through a metamorphosis in 2016-17, and we adapted by expanding our global footprint,” Mr. Saraf notes.
Commitment to Sustainability:
Sustainability is a cornerstone of Apna Organics’ operations. The company continuously works on reducing its carbon footprint, energy, electricity, and water consumption. “We have launched a garment stone wash finishing technology that doesn’t require a single drop of water or high temperatures, showcasing our commitment to reducing dependency on natural resources,” Mr. Saraf highlights. The company also engages in rainwater harvesting and plans to install a solar plant to further its sustainability efforts.
Compliance and Future Expansion:
Apna Organics holds several key certifications, including ISO 9001:2015, ISO 14001:2015, ISO 45001:2018, GOTS, ZDHC, Eco-Passport from Oeko-Tex and more. The company also plans on consolidating their operations and increase production capacity. “Centralizing our operations will make it easier to manage compliances and regulations,” Mr. Saraf explains.
Vision for the Indian Textile Industry:
Mr. Saraf emphasizes the need for economies of scale in the Indian garment manufacturing sector to compete with countries like China, Bangladesh, and Vietnam. He advocates for the creation of textile clusters that would centralize operations and improve efficiency across the value chain. “India is lagging behind, and the government must incentivize the industry and start more industrial clusters to ensure our competitiveness in the global market,” he asserts.
Apna Organics stands as a beacon of innovation and integrity in the textile chemicals industry. With its unwavering commitment to sustainability, customer success, and continuous growth, the company is poised to lead the way in the global textile value chain. As it expands its operations and deepens its focus on sustainability, Apna Organics remains dedicated to the ethos that has driven its success for over the past five decades.
