Amsler driving fashion through innovation

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The evolving trends in the fashion corridors in Europe, the US and China could well have an Indian connection. There is a good probability that the yarn required for these new fashion designs could be manufactured at a mill in Rajapalayam. So who is helping to connect designers in Paris and mills in India?

The Swiss-based Amsler Tex AG is a role-model which is keeping a close watch on both ends of the textile value chain, from the yarn to the branded and finished garment. Understanding the evolving fashion trends, the company is working closely with yarn manufacturers to support them in developing, producing and marketing value added yarn, which protects these spinners to a certain extent from being under pressure in the yarn commodity market.

Amsler Tex is specializing in the manufacture of fancy yarn and elastic yarn production devices along with the corresponding software. The machines can be installed as additional equipment on almost any type of spinning frames. Several thousand installations are successfully operating in major yarn production plants all over the world. The sales program includes machines for production of fancy yarns on ring spinning frames or OE spinning machines and a highly automated system for the reliable manufacturing of top-quality CORE spun yarn, be it with one or two filaments. In addition, Amsler Tex provides the required software and the more important technical support for the development of these yarns.

The Amsler brand has become synonymous with slub yarns or fancy yarns. Amsler yarns have become the “Gold standard” and spinners rely on the Amsler technology as they benefit from increased spinning performance, higher efficiency of the loom, lower maintenance cost and the wide scope to develop new innovative yarns. The development of new varieties of slub yarn for fashionable fabrics allows spinners or integrated textile groups to reinforce their relationship with their customers by providing not only commoditized “normal” yarn but also high-quality, value-added products.

Besides the denim segment where slub yarn is widely used today, the application field of slub yarn is gaining ground among value-added textile manufacturers in knit-wear, home textiles, high-end shirting as well as trouser manufacturing. Amsler Tex is working with global garment labels for promotion of slub yarns in knits.

For more than 40 years, Amsler has pioneered major technological developments in the field of value-added yarn manufacturing devices. Be it the fibre injection in yarn, multicounty/multitwist in ringspin and open-end yarn, Amsler has been the innovator.

Experience, creativity and Swiss quality make Amsler the longstanding leader in the development, production and marketing of devices for manufacturing slub yarn on ringspin or open-end frames and core yarn.

Mr. Walter Bowald, Vice President Sales of Amsler Tex AG, says: “We forecast the fashion trends and then co-operate closely with machinery manufacturers and yarn manufacturers in developing the supply chain from the yarn to the fabric. We play an important role in the creation of ideas and the implementation of workable solutions in daily practice.”

Amsler has been working in the Indian market for more than 15 years and can rely today on a strong presence as a supplier of its devices and particularly as a technical supporter and service provider. The company works with all major spinning mills, including Vardhman, Nahar, Abhishek, Rajapalayam Mills and many others, and has been especially successful in manufacturing Lycra fabrics in denim and other segments.

Mr. Walter Bowald adds: “India is among the top 5 markets for Amsler worldwide. We have made a lot of achievements in the denim and knit fabric segment and we are now supporting slub yarns for finer counts in shirting, ladies tops and trousers. Home textile is another promising segment which we are working in, e.g., with the new injection device.”