Adwaith Lakshmi has become a name synonymous with world-class home textiles. As part of the esteemed Adwaith Group, the company is gearing up to showcase its innovative product range at Bharat Tex 2025, scheduled to take place in New Delhi.
“We are happy to participate at Bharat Tex 2025,” says Ravi Sam, Managing Director of the company, in an exclusive interview at the company’s Coimbatore headquarters. “It is indeed a wonderful initiative from the Government of India to showcase the country’s prowess in the field of textiles,” he adds.
“We were pleasantly surprised by the footfall in the first edition. We don’t see Bharat Tex as a national show but as an international one. We will have a bigger booth this year and will showcase our entire range of products at the trade show.”
A legacy of excellence
Adwaith Lakshmi’s journey is a testament to perseverance and innovation. Established as a spinning entity in 1956, the company quickly gained a reputation for producing high-quality yarn. In 2014 started, to expand the home textiles segment, and that is growing steadily ever since. Today, its diverse product portfolio caters to both retail and commercial markets, including terry towels, bathrobes, bath mats, terry blankets, bed linen fabrics, kitchen table napkins, and medical textiles.
Expanding domestic and global reach
Discussing the company’s business mix between domestic and export markets, Ravi Sam states, “It is about 85% exports and 15% domestic sales. We are working on strengthening our domestic business channels by collaborating with key retail brands. Our aim is to achieve a 70:30 ratio, not by reducing exports, but by increasing the scale of both segments significantly in the near future.”
Adwaith Lakshmi has been expanding its global footprint over the years, with key export markets including the US, LATAM, Europe, the Middle East, the Far East, and Japan.
State-of-the-Art manufacturing infrastructure
The company has always prioritized infrastructure development and modernization to stay ahead of industry trends. Addressing recent investments in manufacturing, Ravi Sam shares, “Ever since we started to expand, the home textiles segment in 2014, our last 10 year CAGR is quite encouraging and we have maintained steady growth. We have a clear vision and take steps accordingly.”
“For instance, we have invested significantly in the green energy, including solar and wind power. Over the last year, we added about 10 MW of solar power and augmented our wind power generation capacities. Additionally, we have set up a state-of-the-art processing unit at SIPCOT, Perundurai, along with a modern ETP plant and a five-stage recovery RO plant. We have created an infrastructure for water treatment in such a way, that we can double our production capacities in no time, just by adding, machines, few Automation in finishing, which is another area where we have made significant strides. All these investments align with our long-term goals,” he explains.
Sustainability at the core
Adwaith Lakshmi has built a strong reputation for its commitment to sustainability. According to Ravi Sam, the company’s sustainability initiatives go beyond using eco-friendly fibers or producing green products. “We prioritize sustainable manufacturing processes,” he states. “We have made significant investments in green energy and water conservation through our five-stage reverse osmosis systems”, all these combined together, create a sustainable product.
The company has also been actively promoting ‘Kasturi Cotton,’ a government initiative aimed at ensuring completely traceable, high-quality cotton. “Kasturi Cotton is a very good initiative from the government. We are promoting it in a big way. At the end of the day, anything created by nature is sustainable,” he observes.
A bright future
Expressing optimism about the future of the Indian textile industry, Ravi Sam believes that things are moving in the right direction. “The government is working towards creating an ecosystem conducive to industry growth. A good example is the development of textile parks, which provide entrepreneurs with plug-and-play facilities. These parks will offer infrastructure for sizing, processing, finishing, and more. Such initiatives will lead to increased production volumes, superior quality, and better business opportunities,” he explains.
Adwaith Lakshmi’s vision
Regarding the company’s future plans, Ravi Sam emphasizes a customer-centric approach. “We don’t focus on volumes. Our goal is to be a distinguished player offering value-added products and the best customer experience. This strategy has yielded excellent results, with our customer retention rate at 96%. We aim to maintain and further improve upon this achievement,” he shares.
Expectations from Bharat Tex 2025
Ravi Sam is confident that the second edition of Bharat Tex will be an even bigger success than the first. “A lot has been done by the Bharat Tex team, to ensure the grand success of the event. Promotional roadshows and other initiatives have been conducted globally to attract buyers, where he was also part of the US delegation. The organizers have made the right kind of arrangements, and we expect good footfall,” he remarks.
The team at Adwaith Lakshmi is eagerly looking forward to engaging with visitors from across the world at Bharat Tex 2025. “Visitors can find us at HALL NO, 14G, Stand No C3 at the event,” Ravi Sam signs off with enthusiasm.