Aditya Birla Nuvo consolidating branded apparels businesses under PFRL

In a bid to capitalise on its large market presence in the branded fashion space in India, Aditya Birla Nuvo Ltd. (ABNL) has announced consolidation of its branded apparels businesses under its listed subsidiary, Pantaloons Fashion & Retail Ltd. (PFRL).

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Mr. Kumar Mangalam Birla, Chairman, Aditya Birla Group

The Boards of Directors of ABNL, PFRL and Madura Garments Lifestyle Retail Company Ltd. (MGLRCL), a subsidiary of ABNL, at their respective meetings, have approved the consolidation of branded apparels businesses under PFRL, through a composite scheme of arrangement.

To reflect the enhanced scope of the operations post consolidation, the Board of PFRL has approved PFRL to be renamed as Aditya Birla Fashion & Retail Ltd. (ABFRL).

Mr. Kumar Mangalam Birla, Chairman, Aditya Birla Group, said: “This consolidation will create India’s largest pure play fashion & lifestyle company with a strong bouquet of leading fashion brands and retail formats. This move brings India’s No.1 branded menswear and womenswear players together. The consolidation will unlock value for the shareholders by giving them an opportunity to participate in the promising fashion space directly through ABFRL”.

The businesses that will be demerged from the respective companies into PFRL are Madura Fashion, a branded apparel retailing division of ABNL, and Madura Lifestyle, a luxury branded apparel retailing division of MGLRCL.

The Boards have approved the following swap ratio recommended by the independent valuers:

• The shareholders of ABNL will get 26 new equity shares of PFRL for every five equity shares held in ABNL pursuant to the demerger of Madura Fashion.

• The shareholders of MGLRCL will get seven new equity shares of PFRL for every 500 equity shares held in MGLRCL pursuant to the demerger of Madura Lifestyle.

• The preference shareholder of MGLRCL will get one new equity share of PFRL.

On the completion of the transaction and issuance of new shares, the existing base of 9.28 crore equity shares of PFRL will go up to 77.28 crore equity shares. The new shares will be issued directly to the respective shareholders of the transferor companies. An existing shareholder with 100 equity shares in ABNL will continue to hold 100 equity shares of ABNL and, in addition, will get 520 equity shares of PFRL.

Mr. Pranab Barua, Business Director, Apparel & Retail Business, said: “This move to bring all the branded apparels businesses under one roof will accelerate the growth of these businesses and help exploit emerging opportunities presented by the rapidly growing Indian apparel market.”

The apparels category is the largest contributor to the organised retailing market in India which is expected to grow at a robust CAGR of 18 per cent over the next few years.

Having a combined turnover and EBITDA of Rs. 5,290 crores and Rs. 493 crores respectively for 12 months ended December 31, 2014, ABFRL will have the widest retail network in India in the fashion space with 1,869 exclusive stores pan-India across 4.8 million sq. feet, as on March 31, 2015.

The consolidation will also enable tapping of operational synergies on various fronts such as sourcing, real estate and technology platforms.