AB Industries to launch OHTCs in India
By K. Gopalakrishnan
Here is an interesting story of three textile industry professionals, Mr. V. Balasubramanian, Mr. R. Anbazhahan and Mr. V. Benny Jerald, who had more than 20 years of experience in overhead travelling cleaners (OHTCs). AB Associates was their parent company which was started in 2006 in Coimbatore and representing brands like Rimtex, Sieger, Jacobi and JC. Today AB Associates is also representing JC, Rimtex, Sieger, Inarco, Servomax India and Elgi Ultra brands primarily in the south Indian market.
The company decided to diversify into overhead travelling cleaners by establishing AB Industries in 2008-2009. The promoters have vast experience in OHTC business and they put all their experience in developing a product which is best in its class. Even before selling its products in the Indian market, the company forayed into the Turkish market, thanks to its relationship with Mr. Fatih Sabaz of Ikiler Texstil Mumessilik, a leading agent in Turkey for textile machinery and accessories. MOHLER, the brand under which OHTCs are manufactured and sold by AB Industries has become one of the largest selling brands in the Turkish market.
Mr. Fatih Sabaz has been a close associate of the promoters of AB Associates for many years. Thanks to the strong relationship, understanding and confidence, AB Industries has sold more than 500 OHTCs in the last couple years to both spinning and weaving units and also bagged significant orders worth of Rs. 2 crores at ITM Texpo Eurasia. The company provides complete service support through a team of dedicated and experienced engineers.
Having established its presence in Turkey, the company is all set to make a strong presence in the Indian market. The Directors are committed to supply world class product with on-time delivery and prompt after-sales service to the customers. MOHLER OHTCs which have been supplied so far are functioning well in major mills like Arvind, KPR and Nandan Exim and other leading mills in India. The company has a tie-up with some of the leading textile machinery manufactures and is regularly supplying its products for the export market. The experience of the Directors has helped them to select the right quality of raw materials, the right selection of process using sophisticated machinery and highly experienced people to meet the stringent European design.
AB Industries has sophisticated infrastructure facilities for manufacturing world class overhead travelling cleaners. A dedicated, determined and committed workforce is its strength enabling it to grow by leaps and bounds and achieve high targets. Its true commitment is evident in every single product that rolls out of its factory. Every overhead travelling cleaner that rolls out undergoes stringent quality control inspection. Its quality consciousness has always kept the team ahead of competition and enabled it to maintain the ever-growing clientele, both domestic and international. The market for OHTCs in India is around 3,500 to 4,000 units per annum and an additional 10 per cent accounted for by replacement demand. Considering the number of players in the market, AB Industries is confident that it will be able to garner a significant market share in India. The company is also working closely with some of the OE machinery manufacturers to offer OHTC as part of the complete project.